Even before its release Rajinikanth’s magnum opus Enthiran has created a new record in Kerala.
The film will release on October 1 in 128 screens in the state, the highest number of screens for any release in Kerala!
Seven Arts Vijayakumar, who is distributing Enthiran in Kerala said: “It is going to be a big bang release in the state. We are going for maximum saturation release, to absorb the hype and craze around the film.”
In Thiruvananthapuram the film is releasing in five screens, which means a capacity of approximately 4500 per show, while in Ernakulam, Palakkad and Kozhikode it is releasing in three screens each, making it the biggest ever release.
Remember no Mohanlal or Mammootty film has released so wide in Kerala, though Shikar and Pokkiri Raja have released in 100 plus screens. It once again proves that Rajinikanth has a universal reach and fan base.