Looks like Venkat Prabhu has a strategy of promoting his film from Day 1 itself. When Bollywood and other film industries call for the promotional campaigns, the filmmaker is so invigorated as he keeps spreading one or other updates about the film and shooting spots.
Recently, it was ‘Thala’ Biriyani and later the ‘Pasta’ that was cooked by Ajith Kumar,’ Mankatha Contest’ much prior to shooting and so on. Such factors have hyped the film’s publicity to a greater magnitude.
Now the producers have decided to publish the first look posters of ‘Mankatha’ on Diwali.
Maybe there could be a special plan of promotion for every month just as the teaser was released before couple of months along with ‘Naan Mahaan Alla’.