For the first time in several years, Mohanlal is going out of his way to promote Grand Master, which is tremendously helping the film.
UTV Motion Pictures has tied up with Vodafone, who are the mobile partners in the film and carrying out an outdoor, radio and SMS campaign in Kerala for Grand Master. For the radio promotion, Mohanlal lent his voice, which is being air on now in Kerala radio FM channels.
Also, Mohanlal is so involved that he will be promoting the film by giving interviews to all the TV channels for three days this week. He will also be meeting the audience selected by Vodafone on 7th after an exclusive show to the audience.
Grand Master has generated lot of positive buzz post the screening to censor board and all the main theatres are keen to screen the film on 3rd May.