‘Anjaana Anjaani’ – It’s ‘benefit for all’

‘Anjaana Anjaani’ has turned out to be a decent success with the film boasting of 50 crores nett collections from across the globe after a one week run. With additional revenue from satellite, music and home video turning out to be pretty substantial, the makers have a reason to rejoice.

For Sajid Nadiadwala, 2010 has proved to be a happy year after all with ‘Anjaana Anjaani’ following the massive success of ‘Housefull’, which was the biggest hit of the year till ‘Raajneeti’ and ‘Dabangg’ came calling. While ‘Housefull’ was designed as a massive out and out commercial entertainer, ‘Anjaana Anjaani’ didn’t quite tread the oft taken path that would have guaranteed universal footfalls.

“This is the reason why I am happy with the way ‘Anjaana Anjaani’ has done commercially”, says Nadiadwala who is all set to kick start a few biggies soon, “For a film which did have a different setting and plot to it, it has done pretty well. 50 crores worldwide in a matter of one week is good.”

While Sajid has been assured that his production house continues to make multi crore entertainers, Ranbir Kapoor has kept his successful run intact after a massive hit in ‘Raajneeti’ and Priyanka Chopra too has continued to sail smooth with ‘Anjaana Anjaani’ all set to earn more than ‘Kaminey’. Moreover, even director Siddharth Anand has ensured that he continues to make films that are safe at the box office after the hat trick of ‘Bachna Ae Haseeno’, ‘Ta Ra Rum Pum’ and ‘Salaam Namaste’ behind him. No wonder, it has turned out to be a happy scenario for everyone associated with the film.

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