By having Anushka as the female protagonist in the film the producers have all the chances for making more money. The demand for is increasing in both the industries as the producers can either sell off the rights of the film or can dub the film. She is on the pinnacle of Tollywood and at the same time earned lots of craze in Kollywood too.
Her films in Tamil Arundhathi and Singam gave her enough stardom and turned out to be hits at the box office. Producers from Kollywood are always in queue for getting the rights of the films which has Anushka as heroine. Now her latest film Khaleja is being dubbed into Tamil as Bhathra and Ragada is in dubbing stages. Therefore every buck invested for the films having Anushka is worth for the film makers.