The competition was launched on February 3, whereby participants had to download the song. Katrina Kaif-brand ambassador of Etihad- danced too.
Contestants then had to upload a video clip of their dancing (maximum length of 1.30 mins) and upload to Next Stop Bollywood page on social networking site Facebook and try and get votes.
Entries were received from over 70 countries with Kaif selecting the three finalists and the ultimate winner.
The First prize was won by Serge Ramahenintsoa (France), who won a lunch with Kaif, he also won two Pearl Business Class tickets to Bombay, five nights in a luxury hotel and USD 50,000. The second prize went to Litty Wilson (Kuwait) and Sri Lanka’s Chaya Fernando took the third prize.
“You need a combination of confidence, sense of rhythm, ability to emote and passion to be a good dancer. I have not given much thought about judging reality dance competitions. But given time and space, I might sit on the judge’s chair,” Kaif said today.
“Etihad is an airlines that is a cut above the others. We invest modestly, but we invest in new areas like Katrina Kaif (as brand ambassador) and online marketing. What is important is not really how much you invest, but the way you invest it,” Etihad Airways, Vice president Marketing, Andrew Ward said.