Superstar Rajinikanth’s upcoming venture Kochadaiyaan is all set to be sold in other languages at a record-breaking price. Distributors from various languages are already gearing themselves up to secure the release and distribution rights of the film in their respective languages at a whopping cost.
Only in Rajini’s case, it is often witnessed that the film’s distribution rights are sold off on the day the film’s muhurat is held or some times even before that. The supreme confidence among the distributors and exhibitors that Rajini’s films won’t ‘disappoint’ them is cited as the foremost reason for this trend. They also know that even if it misfires (which is a rarity), Rajini would take care of their liabilities.
Kochadaiyaan, the first Indian film to be made using the ‘motion capturing technology’, has Rajini and Deepika Padukone in the lead and also has a huge star cast in Sarath Kumar, Jackie Shroff, Aadhi, Rukmani and others. It has music by A.R. Rahman and is directed by Rajini’s younger daughter Soundarya. K.S. Ravikumar, one of Rajini’s favourite directors, pens the story, screenplay and dialogues besides supervising the direction of Soundarya.
To be made on the lines of Hollywood’s Avatar and to be released the world over, the film’s distribution rights for Telugu, Hindi and Malayalam languages are said to be negotiated at huge costs. A popular Telugu film producer has reportedly come forward to secure the film’s dubbing rights in Telugu for a whopping Rs.30 crores. Overall, the film might cross the Rs.100 crore barrier including Kerala region and abroad.
Add to it the Hindi and Tamil version’s business and the film might end up as one of the highest-grossers in the history of Indian films!