Red Chillies Entertainment’s ‘Ra.One’ is growing bigger and slicker day by day… While the movie is releasing only in October as a Diwali treat, but the makers have already started its promotion with much fervour.
According to sources, ‘Ra.One’ the most ambitious project of Shah Rukh Khan, will be released in nearly 3000 screens with over 2000 prints in circulation in October (predicted to be the biggest release across the country)! Not only this; Ram Mirchandani (Chief Creative Officer, Eros International) confirmed that ‘Ra.One’ will also release in 3D.
Now such being the case, it will prove to be a very big challenge for other players. Except Himesh Reshammiya’s ‘Damma Damm’, there are no movies in that Diwali slot. In fact, ‘Rascals’ (starring Sanjay Dutt and Ajay Devgn) was supposed to release simultaneously along with ‘Ra.One’, however will now release during Dussehra. A point to be noted, Ajay who usually get Diwali has also seems to have differed this year following Ra.One’s release.