A little self deprecation and a lot of sarcasm goes into the making of this Karan Johar’s production ‘I Hate Luv Storys’. Jay (Imran Khan) works as an assistant director to Veer (Samir Soni), who is an expert on creating romantic stories.
Veer revels in using the same set properties for intro scenes, melodrama, devotional songs, twists and turns and finally the climax which inevitably culminates at the airport. He is supremely confident that such ‘hatke’ dialogues, theme will re-connect with the audience and will re-create magic at the box office. The best part about him is that he knows he’s talking crap but who cares as long as the audience is lapping up the recycled love stories set in different locations.
This time Veer’s film is set in New Zealand and on such location, Jay’s transformation takes place. By the time he returns, there is a lot of emotional upheaval and Veer has the last laugh. The bottomline of the story is no matter how critical you are of a filmmaker who specializes in romance, there are innumerable people who root for love stories and will be swept away with the magic associated with it. So Karan Johar will continue to make love stories and all of them will have the same old set properties.
Sonam Kapoor is Simran Sharma, who works with Veer as a production designer. She looks like a plain Jane. There are times she looks absolutely blank, in the emotional scenes when she needs to feel sad, all she has is her eyes welled up with tears. Imran Khan’s body language is cool, just right but he too seems raw. The frivolity and the predictability of the subject takes away the intensity from their performances in the second part of the story. Sonam, Imran bring a lot of freshness to the screen and the climax though imperative for the subject has been amateurishly and poorly written.
The film has it’s share of funny lines, takes a dig at the sexes, it will definitely appeal to the youth and all those hopelessly romantic at heart. And for those, who hate love stories you’ll definitely smile at the spoofs.
Cast: Imran Khan, Sonam Kapoor, Sammir Dattani, Samir Soni, Kavin Dave, Khusboo Shroff, Bruna Abdullah, Ketki Dave, Anju Mahendru, Shireesh Sharma, Aseem Tiwari and Others.
Background Score: Salim Sulaiman.
Banner: UTV Motion Pictures, Dharma Productions Pvt. Ltd.
Choreography: Bosco Caesar.
Cinematography: Ayananka Bose.
Editing: Akiv Ali.
Music: Vishal & Shekhar.
Producer(s): Hiroo Yash Johar, Karan Johar, Ronnie Screwvala.
Writer & Director: Punit Malhotra.
Release Date: July 02, 2010.